This infographic was a concept for an interactive installation based around changing people’s opinions of small arms use around the world. The awareness raising campaign coincides with the discussions around the Arms Trade Treaty.

Our concept was a 4 room exhibition based on the guiding principles of problem > awareness > concern > urgency > anger > solutions.

Our room takes people through 3 stages designed to fundamentally shift the way people feel. Starting with outrange, we lead to hope and promote action.

The installation combines audio/visual and augmented reality to build a sensory experience like no other.