We take a strategic view of core client needs and devise visually enticing and creative solutions based on intelligent research and insights.
We’re not just storytellers, we’re problem solvers.
With content consumption evolving, we adapt our execution to best meet the audience need in the most engaging way possible.
We find the form for the content and the strategy.
Our approach is tailored and considered to extend the reach, the life and the viability of the creative content.
Building a conversation, learning from research and tying in actionable results for a continued partnership with our clients.
It's the clients who make the agency - here are some we have had the priveledge of working alongside to make the web a better place.
KitUp is a social enterprise working on specialist projects that help people in the here and now. We do this by shaking things up and breaking them back down into a warm fuzzy ball of stuff that actually matters.
Kit for Cancer is our first cab off the rank. It’s a beautifully simple, hand curated, pack of love, filled to the brim with all the practical, fun and small comfort things that everyone who went before wished they had the minute they were hit with those 3 annoying words YOU. HAVE. CANCER.
Shop Roulette is curated by people just like you. It helps you find the most amazing products in the universe without the hassle of wandering what category to start with. Just click to reload and buy. No more thinking required.
PRINT & ONLINE
The entrepreneur and young start-up community was identified by Nokia as the priority customer target for the launch of its latest range of E-series business handsets in Australia. Feel worked with the exceptional fellows at Maud and Fuel Communications in Sydney to realise the bespoke nature of the brief and take the opportunity to break away from Nokia’s traditional visual communication style.
We set about creating a vibrant and friendly digital handbook celebrating the achievements of a select number of Australian entrepreneurs. The campaign included a tactile, friendly, exciting digital publication managed via a custom flash based CMS which allowed your entrepreneurs to interact with mentors and gain funding for their ideas.
The PR campaign ran between June – November 2011 and raised awareness of Nokia’s E-series smartphones through an online and offline experience that would recapture the attention of business users.
The campaign successfully re-connected Nokia’s core business audience with the brand, positively impacting sentiment and ultimetately getting phones into the hands of the all-important potential customer and was awarded the PRIA B2B Marking Campaign Of The Year (2012)
This beer launch promo-website idea won best beer promotion at the Australian Beer and Brewing Awards and also won a Global Interactive Media Award in 2014
SOCIAL MEDIA STRATEGY & IMPLEMENTATION
Feel worked with Contagious on the social media optimisation of Animal Kingdom from 16th April – 14 May 2010. The Madman brief was simple – gain 10k Facebook fans, 70,000 social media recommendations and 10k trailer views by June 2010 to help achieve the box office target of $1 – 1.25m +. We used over 250 bloggers and 10 highly influential Facebook profiles to develop 10,500 active fans and 137,500 recommendations. By the May 25th Australian Premier fan numbers were approaching 14,000 fans and 303,339 recommendations in social media. The film went on to net over $600k in the first week at the box office and $4.9m in total.
Fair Work, Building & Construction needed a better faster, less labor intensive way of providing advice to people on site. Feel created a "choose your own adventure" style scenario based app which allows people to quickly navigate through real life scenarios in order to get workplace rights and responsibilities advice on a number of topics, instantly.